Big Data is all the rage these days, judging from the press, analyst reports and the endless webinars in my spam folder. Just as with every other mega-trend in technology, the hype is partly justified and partly not.
What is Big Data?
Sprawling amounts of data are being generated across quite a range of sources and media: financial transactions, weather data, health data, social data, sensor data, mobile data, geo-location data, search data, and the list goes on.
Some of this data, particularly the unstructured kind, is not very suited to traditional tools, mainly, the relational database. But as certain ...

